Collider

Amplifying experiences

[2023]

Services

Brand Strategy, Brand Narrative, Visual Identity, Art Direction, Website Design, Social Media

The Brand Identity
The Telegraph
The Times

Press

[01] The Collider logotype is a modern sans serif, kept simple for clarity and form. At its centre sits a spark motif that signals collision: a nod to the meeting of social and science, while also suggesting a burst of energy; an uplifting moment; a boost in mood.

At its core is an infusion of nootropic and adaptogenic ingredients, designed to gently shift your mood. Rather than replicating alcohol, Collider proposes an alternative ritual; one that prioritises clarity and a more conscious style of indulgence. Early in our collaboration, we aligned with Collider’s founder on a defining principle: the brand needed to be less about disruption for its own sake, and more about expanding the edges of its own category, creating room for new behaviours, new aesthetics, and new ways of drinking.

Collider is an exploration of what beer can become when tradition loosens its grip. Positioned beyond the expectations of conventional brewing, it introduces a non-alcoholic proposition shaped as much by feeling as by flavour.

[03] The Final Frontier for Beer.

[03] The packaging design extends the same logic across can and bottle formats, using a structured grid to hold the system together. It creates consistency across expressions while allowing each variant to carry its own sense of momentum and visual rhythm.

Collider’s concept reflects a broader cultural shift; a new generation of drinkers reshaping its relationship with alcohol, favouring moderation, functionality and self-awareness over excess. With that in mind, both the product and its expression are designed with intent: a non-alcoholic format that feels purposeful, paired with a visual identity that channels optimism and forward momentum.

Framed as a love letter to the dynamic design tropes of the 80s, Collider’s artful fusion of retro-futuristic aesthetics and forward thinking design creates a sweet tension between nostalgia and progression. Grid structures, luminous glows and controlled bursts of colour sit alongside a refined typographic system, deliberately reassembling familiar signals into something distinctly new and impossible to ignore.

Adaptogenic Enhancement_Collider Website_Duzi St.jpg

A Distinct Alternative

In a category that often leans heavily on novelty, Collider takes a more measured approach, balancing the playfulness of nostalgic references with the clarity of a purposeful product.

That balance runs through the brand world as much as the product itself. Through its retro-futuristic cues, structured system, and socially-oriented art direction, Collider is positioned not as a compromise or a substitute, but as a distinct alternative. The visual identity gives Collider a clear point of view: one that turns functional ingredients and a non-alcoholic format into something more expressive, more considered, and more complete.

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[04] The brand’s art direction builds a world that feels social, playful and always just a little out of this world. Energetic photography and mood-boosting environments give the brand its lift, turning Collider into something that feels as alive in content as it does on shelf.

Testamonials

services

Credits

The Collider

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Chronicle

Sexy Peach Lager, now permanent. The cult classic returns. Juicy opening, crisp third act, sweet finish.⁠ Officially written into the Collider universe.

ALIGNE
Women going places — ALIGNE Women going places

AUDREY'S
Something a little bit extraordinary — AUDREY'S Something a little bit extraordinary

BERTIOLI
The nature of beauty — BERTIOLI The nature of beauty

TRIP
Take a Trip to find your calm — TRIP Take a Trip to find your calm