Knatchbull

Pioneering conscious luxury on Savile Row

[2024]

Services

Brand Strategy, Brand Narrative, Visual Identity, Packaging Design, Print Design

The Brand Identity
The Telegraph
The Times

Press

[01] The one and only womenswear shopfront on Savile Row, Knatchbull is creating a world where there’s no ‘one-size-fits-all’ approach to getting dressed - a world where women have access to the same sartorial power and confidence that bespoke tailoring has traditionally offered men. We have defined a brand identity that exudes the same level of confidence as the women who wear the product.

The Modern Muse defies convention. She is ageless, fearless, and the natural luminary in any crowd. More than a look, she embodies attitude, confidence, presence, and effortless style.

Savile Row has dressed the most powerful people for centuries, yet, until Knatchbull this only included men. As Savile Row’s first and only female shopfront, Knatchbull is for the woman who lives unapologetically and expects her clothes to do the same.

After years of creative partnership, it was time to expand. A trunk show in Dubai, a fitting room in New York, a client who'd never set foot on Savile Row but felt the pull of our Modern Muse brand concept all the same. It was time to rebuild the brand so it could move as confidently as the women who wear it, carrying a singular Savile Row story across continents.

Savile Row, London

Manhattan, New York

Sloane Street, London

At the centre of the brand experience is exquisite packaging, where every touchpoint feels like an extension of the garments; branding handled with a tailor's precision, print finishes of quiet distinction, and paper stocks sourced with the same conscience as the cloth.

“If you’re looking for a team
that will take your brand seriously and put in the work to get it right, I can’t recommend Duzi highly enough.”

Working with Duzi on my online brand has been a brilliant experience from start to finish. From day one, they took the time to genuinely understand me; my background, my career, even the detail of my football stats, so that what they built wasn’t just a website, but a brand that actually feels like me.
The level of detail and care they brought to the whole process was something else. Lucybronze.co.uk is something I’m really proud of, and that’s entirely down to how thoughtfully they approached it.
What stood out most was that their commitment didn’t stop at launch. They made sure the vision would carry forward by creating tailored training for my team and brand guidelines we can use going forward, so the identity they built stays consistent whatever comes next.

Lucy Bronze MBE:

confidence, impeccably cut

As the brand grew beyond its original address and reintroduced itself under its founder’s name, it needed an identity that felt less like a clever idea, and more like a household name. And so, we built the House of Knatchbull; modern armour for women, cut on Savile Row.

We introduced a handcrafted emblem constructed from two ‘K’s’ interwoven together. More than a logo, the emblem has become Knatchbull’s signature of artistry, marking every piece as an artform and every seam as a statement.

The art direction leans into the same energy; filmic, intimate imagery follows the modern women through city streets and luxury locations showing the suit as a lived-in power, not an occasional costume. Every shot nods back to Knatchbull’s core traits; British authorship, thoughtful service, enduring quality, crafted power and a shared state of mind.

Knatchbull values beauty in the smallest gestures. Every stitch, every texture, every curve of fabric tells part of the story. Knatchbull’s art direction helps to celebrate this intimacy - through close up compositions, still life studies and tactile imagery that reveals tone, structure and craftsmanship. These details aren't subtle, they are statements of Knatchbull’s uncompromising vision.

Testamonials

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Credits

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